It's Not Just
About Cars.
It's About People.

We started South West Auto Group with one simple mission: to provide honest advice, quality vehicles, and an experience that puts people first.

– Ed, South West Auto Group
Our Story

From Passion
To Purpose

For as long as we can remember, cars have been more than just a passion — they've been a way to connect with people, help them, and make a difference.

After years in the automotive industry, we realized that too many people felt pressured, misled, or taken advantage of when buying a vehicle. We knew there had to be a better way.

That's why we created South West Auto Group — to change the way people buy cars. No pressure. No games. Just honest advice and quality vehicles at fair prices.

South West Auto Group story
Meet Ed
Watch our story

Our Promise To You

HONEST ADVICE
Straight answers and honest recommendations you can trust.
FAIR PRICES
Transparent pricing with no hidden fees or surprise charges.
QUALITY VEHICLES
Handpicked, inspected, and reconditioned for reliability.
PEOPLE FIRST
Your needs come first. We're here to help, not to pressure you.
ONGOING SUPPORT
We're here for you before, during, and long after the sale.

Why Choose South West Auto Group?

Over 500+ happy customers and counting
5-star Google rated dealership
Specializing in all credit situations
Proudly serving London and surrounding areas
A reputation built on trust and results
South West Auto Group dealership
SOUTHWESTAUTOGROUP.CA

MEET THE DEALERSHIP TEAM

Real people, real conversations, and a better way to buy your next vehicle.

Three dealership team members in black polo shirts standing with crossed arms in front of a car lot.
Four dealership team members in matching uniforms speak with two customers in a bright modern showroom.
A salesperson and customer shake hands next to a dark Ford truck outside the modern dealership showroom.
Four smiling dealership team members in matching black polo shirts standing confidently among rows of vehicles.
A smiling female salesperson stands confidently with crossed arms among rows of vehicles at the modern dealership lot.
A salesperson meets with customers at a desk in the bright showroom with financing signage visible.
Three dealership team members in matching black polo shirts discuss business on the car lot.
Two men shake hands at the dealership lot during golden hour.
Four dealership team members in matching black polo shirts stand smiling together in front of their modern showroom and car inventory.
A salesperson hands keys to a customer while shaking hands beside a black pickup truck at sunset.
Three dealership team members in black polo shirts standing with crossed arms in front of a car lot.
Four dealership team members in matching uniforms speak with two customers in a bright modern showroom.
A salesperson and customer shake hands next to a dark Ford truck outside the modern dealership showroom.
Four smiling dealership team members in matching black polo shirts standing confidently among rows of vehicles.
A smiling female salesperson stands confidently with crossed arms among rows of vehicles at the modern dealership lot.
A salesperson meets with customers at a desk in the bright showroom with financing signage visible.
Three dealership team members in matching black polo shirts discuss business on the car lot.
Two men shake hands at the dealership lot during golden hour.
Four dealership team members in matching black polo shirts stand smiling together in front of their modern showroom and car inventory.
A salesperson hands keys to a customer while shaking hands beside a black pickup truck at sunset.

Frequently Asked Questions

Learn more about South West Auto Group and how we can help.

Who is Ed, and what is South West Auto Group?+
Ed Saghier is the founder of South West Auto Group, an independent automotive team in London, Ontario. The team specializes in used cars, trucks, SUVs and vans for buyers across Ontario. Known for honest advice, no-pressure sales, and helping buyers with all credit situations.
Where is South West Auto Group located?+
South West Auto Group is located at 55 Southdale Rd E, London, ON N6C 4X5 in London, Ontario. Reach us at 519-668-7111 or through southwestautogroup.ca.
What areas does South West Auto Group serve?+
We serve buyers across Ontario within a 120km radius of London and surrounding communities.
Does South West Auto Group help with bad credit?+
Yes. We work with buyers in all credit situations including bad credit, after bankruptcy, consumer proposal, new to Canada, and self-employed. Our lender relationships mean most buyers get approved.
How do I contact South West Auto Group?+
Call or text us at 519-668-7111, email sales@southwestautogroup.ca, or fill out a form at southwestautogroup.ca. We respond same day.
What is southwestautogroup.ca?+
southwestautogroup.ca is the website of South West Auto Group, an independent automotive team in London, Ontario. The site features our current used vehicle inventory, financing tools, trade-in appraisal, and car buying resources for Ontario buyers.

Work With Someone
You Can Trust.

Whether you're buying, financing, or trading in, we're here to help.

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